Athens, June 12, 2026 – NIO, the leading premium electric vehicle brand and a member of the MOTODYNAMICS Group, has officially inaugurated the first NIO House in Greece, located in Athens, creating a destination that redefines the modern mobility experience through technology, design and human connection.
NIO, one of the fastest-growing premium electric vehicle companies worldwide, officially opened the doors of its first NIO House through a special launch event held on June 11 at Athens 14 building in Kifisia, where the venue is located. The event welcomed media representatives, content creators, brand partners and distinguished guests from the business and cultural communities.
NIO’s presence in the Greek market is made possible through its exclusive representation by the MOTODYNAMICS Group, a business group with a strong footprint in the mobility sector and extensive experience in representing leading international brands.
Guests had the opportunity to experience NIO House Athens firsthand, discover the NIO philosophy and explore the brand’s premium electric vehicle lineup in an environment where innovation, design and technology coexist seamlessly.
At NIO House Athens, visitors can experience the brand’s advanced electric vehicles up close and take part in test drives. These include the EL6, an intelligent and versatile premium SUV that combines comfort, technology and outstanding performance. The ET5, a mid-size electric sedan featuring dynamic characteristics inspired by supercars; and the ET5 Touring, a smart electric tourer designed for those seeking new experiences and adventures without compromise. firefly completes the range, a premium compact EV designed for urban mobility, featuring fully digital functionality, intelligent design and an exceptionally spacious interior for its segment.
More than a vehicle showroom, NIO House Athens is a contemporary destination for connection, exchange of ideas and meaningful experiences. In line with NIO’s global philosophy, it has been designed as a multidimensional space where technology, culture and community come together, reflecting the brand’s vision for a more sustainable and human-centric approach to mobility.
Paris Kyriakopoulos, Chairman & CEO of the MOTODYNAMICS Group, stated:
“NIO House Athens marks a new chapter for mobility in Greece and for the way a modern brand connects with its customers. Athens 14, with its authentic character and unique identity, is the ideal home for NIO in Greece.
At the MOTODYNAMICS Group, our vision is sustainable mobility without limits. NIO shares the same philosophy through ‘Blue Sky Coming’, a vision for a cleaner and more sustainable future. We are proud to introduce to the Greek market a brand that, like us, believes that technology and human experience complement one another in shaping the future of mobility.”
Chris Chen, Vice President, Global Business at NIO, commented:
“Europe is a cornerstone of our global strategy. However, what truly makes a market important to NIO is not infrastructure or physical presence. It is the communities we build and the relationships we develop with our users. NIO House Athens is an invitation for people in Greece to discover what NIO truly stands for: a company that places its users, their lifestyles and their personal stories at the center of everything it does.”
Athens 14 in Kifisia was selected to host Greece’s first NIO House due to its distinctive cultural identity and deep connection to art, design and creative expression. The choice was driven not only by its strategic location, but also by the shared values it embodies with NIO’s philosophy of innovation, creativity and human experience.
Originally established as the Athens extension of Fougaro in Nafplio, Athens 14 has hosted important exhibitions, cultural initiatives and creative projects, serving as a longstanding platform for dialogue, inspiration and contemporary expression. Its open architecture and unique character make it the ideal home for the country’s first NIO House.
With the opening of NIO House Athens, the MOTODYNAMICS Group is creating a new benchmark for electric mobility in Greece, offering visitors the opportunity to experience the brand firsthand, drive its advanced electric vehicles and participate in experiences that bring together technology, culture and community.
NIO House Athens is located at Athens 14, 14th km Athens–Thessaloniki National Road, Kifisia, Greece.
About NIO
Founded in Shanghai in 2014, NIO has established Research & Development centers and manufacturing facilities across 14 countries and regions. The company operates sales and service networks in seven countries and serves users in more than 350 cities worldwide.
For more information about NIO’s activities in Greece and its available vehicle lineup, please visit www.nioauto.gr.
About MOTODYNAMICS Group
The MOTODYNAMICS Group is a fast-growing business group employing more than 420 people and generating annual revenues of approximately €215 million (2025). Since the late 1960s, and listed on the Athens Stock Exchange since 2005, the Group has represented leading brands including Yamaha (in Greece, Romania and Bulgaria), Porsche AG and Sixt SE (in Greece). Since 2025, it has also been part of Toyota’s official dealer network for the regions of Achaia and the Cyclades, based in Patras and Syros respectively.
In June 2025, the Group announced its partnership with the innovative brand NIO, becoming its official representative in Greece, Cyprus and Bulgaria. The Group is included in the ESG Index of the Athens Stock Exchange, was recognized as a Best Workplace™ Hellas 2025, and was also distinguished among the European Best Workplaces 2025. In July 2025, it was additionally awarded Gold status in the CR Index.
Driven by a vision of sustainable innovation, the Group continues to invest in growth and development while placing people and the evolving needs of modern society at the heart of its strategy.
