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MOTODYNAMICS S.A. Is the official exclusive distributor of YAMAHA MOTOR Co. Ltd. in Greece, Romania and Bulgaria, of PORSCHE AG and SIXT in Greece.
The Motodynamics story starts in 1969 with the import of Yamaha products in Greece by “Iliopoulos Bros.”, as the company traded back then. The company has been listed in the Athens Stock Exchange.
In the 1990s, the company began its overseas operations, initially in Bulgaria and later in Romania, acquiring rights as the official importer of Yamaha Motor Co. products for both countries.
To build a fully integrated range of commercial products the company has established numerous commercial agreements acquiring exclusive distribution rights for a variety of prestigious commercial brands in market sectors that include boats, lubricants, tyres, and motorcycle rider wear (Continental, Alpinestars, Shark, Richa, and Selva).
In May MOTODYNAMICS was proud to add Porsche to its commercial operations in the Greek market. The Porsche legendary shield joined the MOTODYNAMICS range of products, with all the excitement that only brand such as Porsche could possibly stir.
Porsche Centers in Athens and Thessaloniki sport experienced members of staff and state-of-the-art of equipment.
In December 2018, Motodynamics S.A. acquired 80.5% of Lion Rental S.A. marking a new era for Sixt, pointing to continuous improvement of services and re-positioning in the market.
In October 2020, all administrative services and divisions moved to ournew facilities in Marousi, at 10 Germanikis Sholis.
In April 2021 the Yamaha spare parts warehouse moved to Mandra, Attica.
The commercial divisions of the Motodynamics organisational structure are YAMAHA, PORSCHE, SIXT and MOTODIKTYO. This structure is complete with support divisions of Finance, IT, Human Resources and Corporate Affairs.
Motodynamics employs a team of 292 expertly-qualified professionals in total, with heightened custome orientation and a strong sense of commitment to the partner network, shareholders, as well as customers and the broader community. Staff are employed in our central facilities in Amarousio, at the Porsche Centers in Metamorfosi and Thessaloniki, the three Motodiktyo branches, and the Motodynamics offices in Sofia, Bulgaria, and Bucharest, Romania.
The MOTODYNAMICSGroup 2022 sales reached 132 million.
The high level of professionalism and expertise of Motodynamics staff allow for strong foundations on which the company is planning its next business steps with determination.
Our vision and goal is for Motodynamics to continue to lead in the mobility sector, following all contemporary trends and applying them in the Greek market.
Yamaha Motor Ltd products imported in Greece for the first time by Iliopoulos Bros SA.1969
Yamaha Motor Hellas SA established by Iliopoulos Bros SA as the Yamaha Motor Ltd dealer in Greece.
Establishment of a subsidiary in Bulgaria.1993
Establishment of a subsidiary in Romania.1994
Co-operation agreements for the distribution of Shark helmets and Richa clothing in Greece.1999
Renamed to Motodynamics.2001
Establishment of Motodiktyo, a subsidiary for the retail sales of Yamaha products.2002
Co-operation agreement with Termignoni Srl in Greece, Bulgaria and Romania.
Dealership Agreement for SELVA Spa boats and engines in Greece and Romania.2004
Listing on the Athens Exchange through a public offering and a private placement.2005
Exclusive dealership agreement for ALPINESTARS motorcyclist clothing in Greece.2007
Exclusive dealership agreement for CONTINENTAL motorcycle tyres in Greece.
Acquisition of exclusive dealership rights for Yamaha Motor Ltd. products in Albania and Moldavia.2008
Relocation to new office and warehouse facilities in Aspropyrgos.2009
Share Capital Increase with cash payment.2010
Exclusive dealership agreement for Porsche AG products in Greece.2011
Creation of the MotoDirect e-shop.2015
Acquisition of an 80.5% interest in Lion Rental A.E., the Sixt SE franchisee in Greece.2018
Share Capital Increase with cash payment.2019
New headquarters in modern facilities in Maroussi.2020
Relocation of main warehouses from Aspropyrgos to Mandra, Attica.2021
Official Importer of Yamaha Motor Co products in Greece. Official Importer of Porsche AG in Greece and Dealer with 3 vertical locations (showroom, parts, service) in Athens and Thessaloniki.
Official Yamaha Dealer with 3 vertical locations (showroom, parts, service) in Attica. Importer and Accessories Dealer of motorcycles and motorcyclist equipment.
Official Importer of Yamaha Motor Co products in Romania and Dealer with a vertical location (showroom, parts, service) in Bucharest.
Official Importer of Yamaha Motor Co products in Bulgaria and Dealer with a vertical location (showroom, parts, service) in Sofia.
Exclusive franchisee of Sixt GmbH & Co for the provision of long-term and short-term vehicle leasing services in Greece.
Holds a BA degree with honors (Cum Laude) in Philosophy, Politics, Economics (PPE) from the University of Pennsylvania in Philadelphia, PA, USA and an MBA with High Distinction from Harvard Business School in Cambridge, MA, USA.
From 2005 to 2007 he was a Junior Associate with the Boston Consulting Group in Vienna, Austria.
From 2010 to 2015 was the General Manager of FiberLean, Filtration & Performance Additives Business Group of IMERYS S.A. From 2016 to 2020 he led FiberLean Technologies Ltd., a Joint Venture between IMERYS SA and OMYA AG as Chief Executive Officer, based in St. Austell, Cornwall, UK.
In 2013 he was elected Director, and in 2015 he was elected Executive Chairman of the Board of Motodynamics S.A., a listed company in the Athens Stock Exchange. In January 2023, he assumed the role of Chairman and CEO of Motodynamics SA.
In 2021 he was elected Director and member of the Strategy Committee of Imerys S.A.
From 2013 to 2018 and since 2022 has served as Director at the ALBA Association. Since 2021 he serves as a Director at Junior Achievement Greece.
He is a member of YPO Aegean/Macedonia Chapter since 2018 and a member of the Board since 2022.
He studied Political Science and obtained a Master’s degree from the University of Boston. He also holds a BSc in Economics, Bentley University, USA. Since 2005 he has been a member of the Social Affairs Committee (SAC) and a member of Aerospace & Defence Industries Association of Europe (ASD). He has been a Member of the Board of Directors of ELEFSIS’ SHIPBUILDING AND INDUSTRIAL ENTERPRISES S.A. and of SYROS SHIPBUILDING AND INDUSTRIAL ENTERPRISES S.A., as well as a CEO of ELEFSIS’ SHIPBUILDING AND INDUSTRIAL ENTERPRISES S.A. He is a Director of MOTODYNAMICS S.A. since 2007. He also served as a Director of the Hellenic Federation of Enterprises (SEV) from 2002 until 2008 (Treasurer from 2006 until 2008). From 2003 until 2007, he was a Board member of the Professional Chamber of the Enterprise Policy Group, European Commission.
She studied Agricultural Economy in England. She worked at VARANGIS S.A., in the retail sales departments and served as Head of After-Sales Service. For a period of two years, she was a Director of the Company. In 1985 she switched to the ready-made clothing sector, starting at ENDYMATOPOIITIKI S.A. where she was responsible for the design, manufacturing and retail sales of THE BOSTONIANS brand. When the national distribution of THE BOSTONIANS brand was taken over by SPORTSMAN, where she was also a Board Director, she remained at the retail sales division which was also handling other brands owned by the company. She moved on to NOTOS COM HOLDINGS, where she developed the retail branch network for the branded collections represented by the Group in Romania, Skopje and Kosovo. She was also responsible for the group’s retail shops in Greece, mainly those operating in shopping malls. She is currently involved in the creation of quality branded agricultural products and their distribution networks.
Eleni Vrettou is the Chief Executive Officer of Attica Bank since September 2022 and has more than 20years international experience in Banking, specializing in the areas of Investment, Corporate and Commercial Banking.
Prior to her present position, she held the role of Chief Strategy and Investor Relations Officer for Lamda Development.
From April 2019 to April 2022 Ms. Vrettou served as the Executive General Manager, Chief of Corporate and Investment Banking at Piraeus Bank Group and, she has also acted as Chairman of the Board of Directors for Piraeus Factors S.A, Piraeus Leasing and Piraeus Leases, as well as a Director for ETVA Industrial Development Zones.
Before that, she had worked for 14 years at HSBC Bank Plc (“HSBC”) in Greece and United Kingdom. In her most recent role at HSBC, Eleni was a Managing Director and Head of Wholesale Banking Greece, while prior to that, she had served as the Head of Multinationals and Business Development for HSBC in CEE, CIS, Mediterranean and SubSaharan Africa regions.
Prior to HSBC, she had worked for Greek and foreign financial institutions in Athens and New York in the fields of Credit and Risk Management and Investment Banking (M&A).
Ms. Vrettou holds a Bachelor of Science in Economics from the Wharton School of The University of Pennsylvania.
He is a graduate Electrical Engineer (NTUA) specializing in Production Engineering and holds a Master of Science in Business Research, University of Lancaster (UK).
He has many years of auditing experience in numerous companies in Greece and abroad. His areas of interest include business audits, financial audits, compliance audits, corporate governance, risk management and implementation of internal audit systems.
Prior to joining the multinational S&B Group as Internal Audit Manager where he worked for approximately 20 years, he held various administrative and managerial positions in Peiraiki-Patraiki S.A. as Production Engineer and in Hellenic Technology and Structures S.A. as Project Manager and later as Management Director.
He is a founding shareholder of AKAMAI CONSULTING SERVICES PRIVATE COMPANY (ΙΚΕ). He has been a member of the Audit Committee of the ALBA Union since 2007 and a member of MOTODYNAMIC’S Audit Committee since 2019.
He was the CEO of MOTODYNAMIKI S.A. from January 2008 until December 2022.
Since January 2023 he has been a non-executive Director.
From March 2021 to March 2022, he was Chairman of the Board of Directors of the then newly established Hellenic Association of Motorcycle Importers.
From 2017 to 2020, he served as Chairman of the steering committee, Motorcycle Division, of the Association of Motor Vehicle Importers-Representatives (AMVIR).
From 1994 to 2007 he worked at S&B Group INDUSTRIAL MINERALS SA (formerly Silver & Baryte Ores Mining Company SA), where in recent years he was the Group’s Chief Financial Officer. He has also worked in England for the multinational industrial gas group AIR PRODUCTS PLC as Manager, European Treasury Operations.
For a number of years, he has also taught at the Athens Laboratory of Business Administration (ALBA), in the “Mergers & Acquisitions” course of the Professional MBA program. He graduated from the Aristotle University of Thessaloniki with distinction in Economics and Management. He holds a Master’s degree in Business Administration (MBA) from Manchester Business School.
Managing Director of S&B Industrial Minerals S.A. Apr 2011 – April 2015
“S&B Industrial Minerals SA”, a multinational company valued at EUR million with operations in 20 countries through 50 entities and with 1900 employees of 25 nationalities. During his 4-year term, total shareholder return exceeded 400%!
Chief Financial Officer of S&B Industrial Minerals S.A. Jan 2008 – Mar 2011
Responsible for a staff of 105 with 8 persons reporting directly to him for the following Group functions: Strategic Growth, Financial Planning, Audit, Treasury, Investor Relations, IT Systems. The Purchasing, Shipping and Real Estate functions of the Greek legal entity also reported to him.
General Manager, Bentonite Division, S&B I.M. Jan 1995 – Dec 2007
Accountability for the long-term strategy and profitability of the Bentonite Division. During his term in this leading role, the Bentonite division evolved from a mining activity of EUR 15 million in Greece to a global network of mines and factories in 10 countries with sales around the globe. In 2008, sales amounted to EUR 207 million or 45% of the Company’s sales and 60% of its profitability. He led a team of 9 people supervising 5 Business Units and 4 Departments, managing an organization with a total workforce of 750 people.
Commercial Manager, Ores Division, S&B I.M. Jan 1994 – Dec 1994
Responsible for sales of EUR 12m. He negotiated all long-term supply contracts with key customers.
Sales Manager, Perlites Division, S&B I.M Nov 1991 – Dec 1993
Responsible for sales of EUR 12m. He increased sales volume by 50% over two years. He negotiated long-term supply contracts with all key customers and improved the efficiency of the supply chain.
Client Account Manager, Commercial Department, S&B I.M. Mar 1990 – Nov 1991
He was assigned the role of supervising special client relationships. He assisted the Commercial Manager in negotiating long-term supply contracts.
Inspector Engineer – RCL, Germany, Greece Apr 1987 – Dec 1988
Member of the inspection team for a new construction of a 1000 passenger cruise ship worth USD 150 million to the company Meyer Werft in Papenburg, Germany. His responsibilities included quality assurance of various structural components of the ship. In addition, he designed, installed and trained the crew and technical staff of the headquarters on the ship’s scheduled maintenance and stock control system.
Researcher Engineer, Research & Development Department (R&D), “Sulzer AG” Switzerland Oct 1985 – Oct 1986
He joined the company as a trainee and then as a member of the Research & Development (R&D) Team; he participated in the innovative design of systems for improving the performance of marine diesel engines. In addition, he developed a computer simulation model for ship manoeuvres.
1989 MBA, INSEAD, Fontainebleau, France
1981 – 1985 BSc, MSc, Maritime Engineering, University of Newcastle, UK
– Since 1996 he has been involved in investments in securities and in executive and team mentoring
– Tennis, yoga, water skiing (slalom), bridge, golf
– President of the Greek Insead Alumni Association (1998-2003)
– President of the European Association of Mining Companies (Bentonite Producers) (1999–2001 & 2004-2007)
– Military service in the Hellenic Air Force (1986-1987)
He works for Hellman & Friedman, a private equity company. From 2010 to 2019 he worked for the multinational brewer Carlsberg, where he served as CEO in Sweden (2016-2019), Hong Kong, Taiwan and Macao (2014-2016) and was previously responsible for the Group’s Strategic Planning, based in Denmark. From 2004 to 2010 he worked at McKinsey & Company, based in Boston, where for the last 2 years he served as an Associate Principal with an emphasis on consumer products and Private Equity. He also worked as a mechanical engineer at General Electric Aircraft Engines and Power Systems in the USA. He holds Bachelor’s and Master’s degrees, Department of Mechanical Engineering, University of Georgia Tech and MIT respectively. He holds an Executive MBA degree, INSEAD. In addition to the Motodynamics Board of Directors, he is a Board member of Autoscout24, the largest European online car ad website.
Born 1971 in Nicosia, Cyprus.
Graduate of Cambridge University (M.A. Engineering & Management) and London Business School (M.Sc. in Finance).
From 1997 to 1999, he worked as an analyst at Alpha Finance, dealing with corporate finance, company listings and acquisitions/mergers.
In 1999 he returned to Cyprus to join his family business, P.M. Tseriotis Group. The Group’s companies employ approximately 500 people in three areas of activity:
– Automotive (Unicars Ltd, Uniwheels Car Rental Ltd.)
– Consumer Products FMCG (Tryfon Tseriotis Ltd, Unilever PMT Ltd, Unilever Tseriotis Cyprus Ltd)
– IT & Telecommunications (Pylones Hellas SA, Mellon Cyprus Ltd, Omnitouch Ltd)
He was initially involved in the Group’s strategy and business development, as well as in the development of the IT & Telecommunications division. In 2002 he was appointed CEO of Unicars Ltd and remained in this position until 2017. Since then, he has undertaken the management of the group as Chairman and Chief Executive Officer at the parent company P.M. Tseriotis Ltd.
In his career he has served as President of the Association of Importers of Motor Vehicles, as well as a Board member in a number of listed companies in Cyprus, in charities and at the Cyprus University of Technology.
Costas Mitropoulos is a business consultant with an extensive experience in acquisitions and mergers, strategy development and restructuring and also a Director of ELTRAK SA, Cyprus Development Bank Ltd and the Greek Foundation for Economic & Industrial Research (IOBE).
July 2019 – November 2020: Chairman of the Board of Directors, ATTICA BANK. 2013 – June 2019: Executive Director, PwC in Greece, responsible for the development of the Advisory department. 2016 – 2017: Chief Executive Officer, PQH Single Special Liquidation SA, which undertook the liquidation of 16 Greek banks.
July 2011 – August 2012: The first Chief Executive Officer of the Hellenic Republic Asset Development Fund (HRADF).
September 2008 – July 2011: Executive Chairman, Eurobank EFG Equities SA and Head of Global Equity Investment Banking, Brokerage & Private Equity of Eurobank EFG Group which has a presence in Greece, Turkey, Romania, Bulgaria and Serbia.
1989 – 2008: Founder and Executive Chairman of the Board of Directors of KANTOR Business Consultants SA, one of the largest business consultancies in Greece. He started his career as a business consultant at Coopers & Lybrand in England.
He served as a Director of the Hellenic Bank Association, HELEX, NIKAS SA, LogicDIS SA and CLR Financial Services Ltd in Cyprus. Member of the Global Advisory Council of the London Business School for many years, vice-chairman of the Hellenic British Chamber and the Entrepreneurship Club and co-chairman of the Hellenic British Symposium.
He is an electrical engineer and an NTUA graduate with postgraduate studies in business administration and economics; he also holds an MSc, Imperial College and a PhD, London Business School. He has published 9 articles in scientific journals on energy and strategy and numerous articles in trade journals and newspapers.
Chairperson of the Board of Directors at the Hellenic Institute for Occupational Health and Safety (ELINYAE), the body established by social partners (SEV, GSEE, GSEVEE, ESEE, SETE) on health and safety issues. For a number of years, she has been an HR executive in various companies. Head of Labour Relations and Social Policy, as well as Director of the Human Resources Department of the Hellenic Federation of Enterprises (SEV) for 15 years. She was a member of the Governing Board of the European Foundation for the Improvement of Living Conditions (EUROFOUND), the European Centre for the Development of Vocational Training (CEDEFOP), the Manpower Employment Organisation (OAED), the Workers’ Housing Organisation, the Mediation and Arbitration Organisation (OMED) and the Greek Network for Corporate Social Responsibility (CSR Hellas). For a number of years, she was a representative of the Greek employers’ group in the work of international organisations (ILO-IOE), as well as various committees in Greece and the EU. Special Advisor to the Mayor of Athens in 1990. Member of the Board of the Foundation for the Protection and Rehabilitation of Children and Young People with Mental Disability “Theotokos”.
He studied Law and Political Sciences at the University of Athens and the Democritus University of Thrace. Postgraduate studies in Administrative Science. Special training in Change Management, as well as in Human Resources Management and Development.
Alexandros Diogenous (Independent Non-Executive Director), Chairman.
Theodoros Akiskalos (Independent Non-Executive Director), Member.
Eleni Vrettou (Non-Executive Director), Member.
Kriton Leonidas Anavlavis (Independent Non-Executive Director), Chairman.
Lefothea Varangi (Non-Executive Director), Member.
Irini Bardani (Independent Non-Executive Director), Member.
Konstantinos Mitropoulos (Independent Non-Executive Director), Chairman.
Kriton Leonidas Anavlavis (Independent Non-Executive Director), Member.
Nikolaos Pagiaslis Ν (Non-Executive Director), Member.
The Division manages the wholesales of YAMAHA MOTOR Co motorcycles and other vehicles, marine products, parts and accessories in Greece. Products are distributed through a network comprising 56 partners for land products and 87 partners for marine products.
The Division also handles the Group’s operations in Romania and Bulgaria through its local subsidiaries which operate as Official Yamaha Motor Co. it is responsible for the design and implementation of the strategic development plan in Romania and Bulgaria.
The Division manages the retail sales of YAMAHA MOTOR Cο. products (motorcycles, marine products, parts and accessories) through three vertical locations (showroom, parts, service) operated by Motodiktyo SA, the official Yamaha Dealer in Attica and the official e shop Motodirect. The division is also responsible for the imports and sales of a range of motorcycle accessories and rider equipment. The head of the Division is responsible for the strategic development and operation of the retail stores in Attica, as well as for its overall product and service offering.
The Division manages the wholesale and retail sales of PORSCHE AG products (vehicles, parts and accessories) in the Greek market. Porsche vehicles are sold through two vertical locations (Porsche Centers with vehicle/parts sales and service maintenance) of the Company in Metamorphosi, Attica, and in Thessaloniki, as well as through a vertical unit operated by an independent official dealer in Glyfada.
The head of the Porsche Division is responsible for the design and implementation of the Division’s strategy. He/she also monitors and supervises all business activities (supply, sales, marketing, after-sales).
The Division operates in Greece through Lion Rental SA as the exclusive franchisee of Sixt GmbH providing short-term and long-term vehicle leasing services. This operation is supported by a private network of 14 rental stations throughout the country.
The head of the Division is responsible for the design and implementation of the appropriate commercial policy, the effective operation and further development of rental stations and the composition of the appropriate vehicle fleet.
The head of the Accountings Division contributes to the success of the Group’s business plan and ensures availability of financial resources in Greece and abroad (Romania and Bulgaria) for all the Group’s business activities. He/she co-ordinates and supervises all the Group’s financial operations and ensures all financial information requirements are met both within and outside the Group.
The head of the IT Division contributes to the success of the Group’s business plan through the elaboration and implementation of the Group IT infrastructure strategy. He/she designs and monitors the implementation of applications and systems in all Group divisions and central departments in Greece and abroad, aiming at covering all their technological needs. He/she is also responsible for system and information security in all applications and systems.
The Head of the Division contributes to the success of the Group’s strategy by developing and implementing a strategic plan aiming at attracting, developing, and retaining the Group’s human resources in Greece and abroad.
The main pillars of the role include the design, implementation and continuous improvement of HR programs and systems regarding talent acquisition and retention, performance measurement, development of skills and competencies and the management of all labor relations issues.
The head of the division contributes to the success of the Group’s business plan by formulating and enhancing the Group’s image. His/her main task is to design and implement the communication plan addressed to various audiences within and outside the Group by effectively managing all communication channels.