MOTODYNAMICS Group is introducing NIO to Greece, Cyprus and Bulgaria
Three markets, one shared vision: MOTODYNAMICS Group and PM Tseriotis Ltd join forces for the future of sustainable mobility
Starting in 2025, MOTODYNAMICS Group will serve as the exclusive representative of NIO in Greece, and from early 2026, in Cyprus and Bulgaria as well.
The collaboration will be realised through a new company to be jointly established by MOTODYNAMICS Group and AM Tseriotis Ltd.
A new chapter in e-mobility
NIO makes its dynamic entry into the Greek market in the last quarter of the year. The initial portfolio includes:
NIO EL6 – a smart SUV for all purposes
NIO EL8 – a luxury, six-seater SUV
NIO ET5 – a mid-size sedan with smart connectivity
NIO ET5 Touring – an electric lifestyle tourer
firefly – a premium compact EV for the city, with smart design and full digital integration
All NIO models are equipped with state-of-the-art autonomous driving capabilities, the AI assistant NOMI and connectivity to digital services, offering a leading experience through a complete ecosystem of sustainable, technologically advanced mobility.
The new partnership will undertake the distribution, sale and service of NIO electric vehicles in all three markets.
MOTODYNAMICS Group, a leader in the field of mobility with international experience, together with the renowned AM Tseriotis, with deep roots in the Cypriot market and holdings in leading automotive companies, set the conditions for NIO’s successful entry into the new markets.
Mr. Paris Kyriakopoulos, Chairman & CEO of MOTODYNAMICS Group stated:
“Our cooperation with NIO and PM Tseriotis is founded on shared values and our common vision for sustainable and unrestricted mobility. The inclusion of NIO in the portfolio of MOTODYNAMICS marks the start of a new chapter for electric mobility in Greece – paving the way for a more innovative, cleaner and bolder future.”
Mr. Alexandros Diogenous, CEO of AM Tseriotis Ltd stated:
“PM Tseriotis Ltd is deeply rooted in the region and has a long track-record of partnerships with global brands. This new alliance with NIO and MOTODYNAMICS Group is based on shared values: know-how, long-term strategy and dedication to the customer experience. We are ready to support this innovative approach to electric mobility and play an active role in shaping the mobility of tomorrow.”
Thijs Meijling, Head of NIO Europe Business, said :
“Europe is a key pillar of our global strategy, with significant prospects for smart and people-centric mobility.
Over the last two years, we have gained valuable insights into the diversity of European markets and the importance of collaborating with local partners.
Although the direct consumer relationship model remains fundamental to us, we will accelerate our growth in Europe through select partnerships with distributors.
Our collaboration with established networks and experienced partners allows us to effectively tailor the NIO experience to the specific needs of each market and grow in a sustainable way.”
About NIO:
NIO is a global company of smart electric vehicles, founded in November 2014. Dedicated to shaping a sustainable and brighter future together by providing high-performance smart electric vehicles and exceptional user experiences. It s the first car company listed on the NYSE, HKEX and SGX. The company owns three core brands: NIO, ONVO and firefly.
NIO had filed for and obtained over 9,900 patents (as of March 2025), and has developed NIO Full Stack, a collection of 12 technology domains. The company operates research and production facilities in: Shanghai, Hefei, Beijing, Nanjing, Shenzhen, Hangzhou, Wuhan, San Jose, Munich, Oxford, Berlin, Budapest, Singapore and Abu Dhabi. NIO is present in markets such as China, Norway, Germany, the Netherlands, Sweden, Denmark, the United Arab Emirates, Israel and Azerbaijan. As of 30 April 2025, NIO had delivered 737,558 units.
About PM Tseriotis Ltd:
AM Tseriotis Ltd is one of the most historic and reliable business groups in the region, with its origins in 1916.Headquartered in Cyprus, it operates as an investment and management platform for the activities of the Tseriotis-Diogenis family in three strategic sectors: Automotive & Mobility, Information Technology and Fast-Moving Consumer Goods (FMCG). In the automotive sector, it has significant know-how through Unicars Ltd, the official importer and distributor of the Volkswagen Group brands in Cyprus, as well as through its participation in Uniwheels Car Rentals Ltd, Sixt’s franchisee in Cyprus. With decades of experience and a strategic investment mindset, Tseriotis stands out as an ideal partner for international brands seeking to grow in Southeast Europe.
