Sofia Mitraki is the new Brand Manager of NIO
MOTODYNAMICS Group is pleased to announce the appointment of Sofia Mitraki to the role of Brand Manager for NIO, as the pioneering electric vehicle brand gears up to enter into three markets: Greece, Cyprus and Bulgaria.
Sofia Mitraki, Porsche Sales Manager, with long experience in the automotive sector, is joining the dedicated team set up to represent NIO as of 1 August 2025. In her new role she will be vitally involved in the design and implementation of the brand’s commercial strategy.
Starting in 2025, MOTODYNAMICS Group will serve as the exclusive representative of NIO in Greece, while Cyprus and Bulgaria will follow in early 2026 in collaboration with PM Tseriotis Ltd. This joint initiative opens a new chapter in electric and smart, sustainable mobility across the broader region.
NIO is set to make a dynamic debut in the fourth quarter of 2025.
All NIO vehicles feature advanced autonomous driving capabilities, intelligent Nomi AI assistant and full connectivity with digital services, offering a comprehensive mobility experience through an advanced ecosystem.
Leveraging its strong presence in the mobility sector and extensive international experience, MOTODYNAMICS Group joins forces with PM Tseriotis Ltd —an established leader in the automotive industry in Cyprus— to set new standards for sustainable mobility.
About NIO:
NIO was founded in November 2014 and is a leading global manufacturers of premium electric vehicles. With three brands – NIO, ONVO and firefly – the company operates in over 10 countries and has R&D and production facilities in Europe, China, USA and Middle East. He has filed more than 9,900 patents and has developed NIO Full Stack, a collection of 12 technology domains.
About firefly:
Firefly is NIO’s response to the needs of global urban mobility: a new lifestyle brand offering smart, high-quality, and aesthetically designed electric vehicles. The first model – also called firefly – was launched worldwide in December 2024. In Europe it is expected in summer 2025 and in Greece in autumn 2025.
