The new Destination Porsche has come to redefine Porsche's position in the automotive industry and offer a space that all Porsche dreamers can call home
After more than 70 years of history that have made Porsche one of the most iconic brands in the world, more than two hundred guests spent an evening dedicated to those who stay awake from the power of their dreams, who are not afraid to chase something bigger than themselves and dare to imagine what those around them consider impossible.
Porsche, a leading brand in the automotive industry, celebrated the glamorous opening of the Porsche Center Athens on Wednesday, April 3, 2024, adding another glorious page to the history of the MOTODYNAMICS Group, which since 2011 has been holding the helm of the legendary brand in Greece and leading it on a continuous growth path. The aim of the new Porsche Center Athens is to create a space where dreams come to life, bringing Porsche one step closer to the modern luxury it represents.
Inspired by the company’s brand purpose, “Driven by Dreams”, the renewed Porsche Center Athens will be the new “Home for Dreamers”, a place where each visitor can give life to their dreams. During his speech, Mr. Kyriakopoulos, Chair and CEO of MOTODYNAMICS Group, passionately referred to the Group’s Vision – A World of Sustainable Mobility, a vision that Porsche brings to life by gradually electrifying more and more models. “With the arrival of the new Porsche Center Athens, fans of the brand acquire a representation and a more direct relationship with the brand, a place that reflects the Porsche values and the dreams it creates.” Mr. Kyriakopoulos also paid special attention to the important part of the long-term intergenerational relationships of trust that the Group has developed with its partners, while conveying his personal love for Porsche, making a reference to the late Odysseus Kyriakopoulos and how the idea of bringing Porsche to the MOTODYNAMICS Group, which was founded in 1969, was born.
As Mr. Colas Henckes, Porsche Marketing Director, Central & Eastern Europe, said in his speech, “the new Porsche Center Athens will be a common meeting point for the Porsche family, where both existing and prospective customers will be able to experience the brand and connect with it”.
Tonia Sotiropoulou welcomed the audience with the inspirational words of the founder of the legendary automotive brand: ‘At first, I looked around, and I could not see the car of my dreams anywhere. So, I decided to build it – These are the words of Ferry Porsche, who started with a dream in 1931. And thanks to this dream, and so much more dreams that followed, we are here tonight.” She then referred to the concept of luxury, explaining that for Porsche the essence of luxury manifests itself in providing a flawless and meaningful customer experience.
The inauguration of the brand-new Porsche Center Athens was the perfect occasion for the first pan-European unveiling of the new electric Porsche Taycan – more powerful, faster, with increased range and more stable charging. The new Taycan is just the beginning for Porsche’s next chapter, which aims for 80% of the new models it will deliver by 2030 to be electric.
The glamorous opening event was attended by important personalities of Greek business and social life, as well as media representatives, who walked on the Porsche Red Carpet. Distinguished celebrities, associates of the MOTODYNAMICS Group and distinguished customers of the company were also present, thus giving more glamour and prestige to an event where enthusiasm, innovation and, of course, dreams played a leading role. During the event, attendees had the opportunity to be photographed in the unique branded photo booths and explore “milestones” in Porsche’s history, while the Porsche Sound Booth – a corner that allowed the public to listen to the thrilling sound of different Porsche models. At the same time, within the Porsche Center Athens, special corners of personalization and keychains engraving were set up.
The spectacular evening was brightened by the presence of Chris Labrooy, the talented CGI artist who is inspired by the combination of typography, architecture and visual arts to create magical, surreal landscapes, often using Porsche models as a reference. This artist created works exclusively for the newly built Porsche Athens Center inspired by Greece, which are exhibited there, attracting attendees. Guests also had the opportunity to enjoy a multidimensional event that combined live performance with saxophone and dance. An event that is undoubtedly iconic, but also unforgettable for all attendees.
