Athens, November 11, 2025 – The official launch of NIO in Greece, the premium electric vehicle brand entering the market through MOTODYNAMICS Group, was held with great success.
In a stunning setting, guests were introduced to the philosophy of “Blue Sky Coming,” which encapsulates NIO’s vision for a bright, optimistic, and sustainable future – a future of cleaner roads, intelligent solutions, and endless blue skies. Attendees also experienced the technological innovations that make NIO unique in the global automotive market, such as the pioneering Battery Swap system (which allows a full battery replacement in just a few minutes), NOMI – the world’s first in-car AI companion that makes every moment behind the wheel unique, semi-autonomous driving functionality, and the NIO House ecosystem, which offers a distinct, experience-driven environment for vehicle owners.
The event was attended by distinguished guests, including Ms. Li Ying, Commercial Counsellor of the Chinese Embassy, and senior NIO executives such as Mr. Hui Zhang, Group Vice President NIO Europe, and Mr. Thijs Meijling, Head of NIO Europe Business. Also present were Mr. Alexandros Diogenous, Deputy Chairman of Blue Horizon Mobility, along with members of the Board and the executive team of MOTODYNAMICS Group, highlighting the strategic importance of the partnership and the shared commitment to advancing electric mobility in Greece.
The presentation was opened by Mr. Paris Kyriakopoulos, President and CEO of MOTODYNAMICS Group, who spoke about the Group’s vision, values, and the importance of integrating NIO into its portfolio.
“Thank you for being with us today. At MOTODYNAMICS, we believe that mobility is not a luxury but a necessity – a driving force of human progress throughout history. Our vision is bold: Sustainable Mobility Without Limits. With Yamaha, Porsche, and Sixt, we have built a strong presence in Greece’s mobility sector. But we didn’t stop there. We wanted to discover new brands that could redefine the future.
That’s when we met NIO. What drew our attention was the phrase ‘Blue Sky Coming’. Simple, hopeful, powerful. It spoke directly to our own vision. I truly believe the brightest skies lie ahead. NIO’s approach to sustainability goes beyond emissions. At its core, NIO is an innovation company. From battery swapping and range to driving performance and safety, NIO already leads in technologies shaping the future of mobility.
And when it comes to safety, allow me to emphasize: there is no sustainable mobility without safety. We need vehicles that protect everyone – passengers, pedestrians, and riders. Having driven NIO vehicles myself, I can confidently say they offer a glimpse into a future where everyone returns home safely every day. As a country, we can and must do better. Our commitment at MOTODYNAMICS is clear: we will work tirelessly to help achieve a future without road injuries. Only then can we truly say: BLUE SKY COMING. Our mission is to make our brands the first choice in the hearts and minds of our customers. With NIO, we believe we have found a brand worthy of that position. And today, we begin this journey together.”
Mr. Kyriakopoulos concluded on a personal note, referring to the event venue. “The Vorres Museum is not just today’s host; it’s part of my family’s history. My grandparents, Paris and Kitty Kyriakopoulos, believed deeply in preserving and sharing Greece’s cultural heritage. They loved and supported this institution, and I’m truly happy to see it thriving. Because at our core, we build intergenerational relationships based on trust, excellence, integrity, and respect.”
He then invited attendees to watch a special video message from NIO’s Founder, Mr. William Li, who addressed the Greek audience directly.
“The official launch of NIO and Firefly in Greece marks an important milestone in sharing NIO’s vision of smart, premium, and people-centered mobility with more Europeans. I would like to thank the local teams and all partners for their dedication, professionalism, and passion in building and communicating our brand. Together, we will create a unique experience combining innovation, design, and genuine care for our users. Welcome to the NIO family.”
Mr. Thijs Meijling, Head of NIO Europe, added: “Today marks an important milestone as we continue to expand across Europe. For us, partnerships with the right people are essential. We believe that with the right partner and the right teams, we can build a sustainable future together. That’s why I am particularly pleased to be here today with our partner, MOTODYNAMICS, a company with a proven record of building strong brands and true entrepreneurial spirit. I’m confident we have found the ideal partner in MOTODYNAMICS, and I am truly excited about our future collaboration.”
The presentation also featured NOMI, NIO’s first AI in-car assistant, who greeted the audience with: “Hello Greece! I am NOMI, your intelligent co-driver. Let’s drive the future together.”
Next, Ms. Sofia Mitraki, Head of NIO Greece, outlined NIO’s vision and philosophy for the Greek market, introducing the first models launched in Greece – the EL6, ET5, ET5 Touring, and firefly.
“Today marks a truly special moment, a new era for mobility in Greece. NIO enters our market with a clear vision: to bring technology, innovation, and the electric driving experience closer to every Greek driver. This vision is embodied in our first models – the EL6, a mid-sized SUV offering top comfort, technology, and versatility; the ET5, a sedan combining connectivity and advanced services to redefine the electric experience; and the ET5 Touring, a luxurious and practical version ideal for families and professional use. These are not just vehicles – they are carriers of NIO’s philosophy: balance between technology, comfort, and emotion.”
The technical features of the NIO and Firefly models were then presented by Mr. Benjamin Steinmetz, Product Experience Director Europe, and Mr. Marius Holletzek, Director of Brand Experience Design and Strategy for Firefly at NIO. For more information about the models, visit: https://www.nioauto.gr/launch-press-event
Finally, Ms. Mitraki introduced NIO’s and firefly’s Greek brand ambassadors – acclaimed fashion designer Christina Kontova and renowned chef Christos Moiras – two personalities embodying the brand’s innovative spirit.
“At NIO, everything starts with the community – a community of people who share energy, passion, innovation, and a new philosophy of life. Every community needs people who inspire, create, and dare. We proudly present our ambassadors for NIO and Firefly in Greece. Together, they bring their creativity and passion to NIO, because electric mobility is not just technology; it’s a way of life.”
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NIO – BLUE SKY COMING
Founded in 2014 in Shanghai, NIO has established R&D centers and production facilities across 14 countries and regions, with sales and service networks in seven countries, serving users in over 350 cities worldwide.
For more information about NIO’s presence in Greece and its available models, visit: https://www.nioauto.gr
About MOTODYNAMICS Group
MOTODYNAMICS Group is a dynamically growing organization employing more than 350 people, with an annual turnover of approximately €196 million (2024). Active since the late 1960s and listed on the Athens Stock Exchange since 2005, the Group represents leading brands such as Yamaha (in Greece, Romania, and Bulgaria), Porsche AG, and Sixt SE (in Greece). As of 2025, Motodynamics is also part of Toyota’s official network for Patras and the Cyclades, based in Syros. In June 2025, it announced its collaboration with the innovative brand NIO for representation in Greece, Cyprus, and Bulgaria. The Group is listed in the ESG Index of the Athens Stock Exchange, recognized as one of the Best Workplaces™ Hellas 2025, and also ranked in the European Best Workplaces 2025. In July 2025, it entered the CR Index in the Gold category. With a vision of sustainable innovation, the Group continues to invest in progress while keeping people and modern societal needs at its core.
