As part of the Memorandum of Cooperation signed between the MOTODYNAMICS Group and the Athens University of Economics and Business, fourth-year students of the Advertising Laboratory, under the supervision of Professor Andreas Evangelatos, undertook as an academic project the development of a comprehensive communication plan for the brand NIO, which was introduced to the Greek market in November 2025.
A total of eleven proposals were submitted, reflecting creative thinking, a strategic approach, and a substantial understanding of contemporary communication surrounding sustainable mobility and innovation. On Friday, May 25, 2026, the Group welcomed the two finalist teams to the NIO House premises, where they presented their work to company executives. At the same time, the students had the opportunity to gain first-hand insight into NIO’s products, philosophy, and facilities through an immersive experience with the brand and its vision for the future of electric mobility.
Maira Passia, Corporate Communications Director of the MOTODYNAMICS Group, stated:
“For us, connecting the academic community with the business world represents a meaningful investment in the future. Our collaboration with the Athens University of Economics and Business is not the first; several important joint initiatives have already taken place, and we are confident that many more will follow in the future. Through these partnerships, we have the opportunity to meet young people who bring fresh perspectives, strategic thinking, and creativity. The proposals presented for NIO demonstrated that the new generation possesses a substantial understanding of current trends in communication and sustainable mobility.”
Professor Andreas Evangelatos commented:
“I always feel proud of my students, especially when leading companies such as the MOTODYNAMICS Group tell us that the students’ work was of professional standards. And when they say to me, ‘Congratulations on educating your students so well’, the truth is that I feel I am being educated alongside them!”
This initiative confirms the importance of establishing meaningful connections between the academic community and the labor market, strengthening the dialogue between the new generation of professionals and the business world.
